By individual characteristics

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This type of strategy is based on highlighting the key characteristic of the product, and advertising emphasizes this factor. For example, whitening pastes - in reality, the whitening effect may be almost imperceptible, but buyers hope that using such compositions will transform their smile.

By brand
The presence of a well-known brand makes it easier to promote new products – loyal customers, seeing a familiar brand, make a choice in its favor, sometimes without even comparing the mexico telegram number database characteristics of the product with similar products from other manufacturers. Due to this, concerns expand the range of their products. For example, Samsung offers not only household appliances, but even cars.

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Classic and low-budget ways to promote a product

By packaging
Here the calculation is made on attracting the buyer's attention and memorability of the trademark. Indeed, when it is necessary to choose among identical goods of the same price, we are more likely to give preference to the one that is better packaged.

By unique selling proposition
There may be a lot of options here: discount, installment plan, extended warranty, free delivery, etc.