Avoiding Costly Mistakes When Posting Jobs on Social Networks

[Joywtome231]

In addition to understanding the search behavior of job seekers, it’s important to also avoid making mistakes with social recruiting that can cost your organization in time and resources. Finding great talent on social networks should be handled with care, because a series of wrong moves can quickly you’re your business a poor reputation. These potential mistakes can include:

Not having a solid recruitment brand that stands out from the competition to reel in the best talent.
Forgetting how to network and connect directly with active and passive candidates on social networks.
Being overly specific when developing job advertisements, which reduces their chances of being found in general job searches.
Fortunately, through the careful planning and delivery of recruitment messages, combined with a knowledge of social recruitment best practices, your organization can reduce the chances of making these mistakes.

Optimizing Job Advertisements to Land the Best Candidates
In terms of online recruitment efforts across the board, social media is just one united states of america phone number resource piece of the puzzle. Businesses have a number of ways they can optimize their job advertisements to land the best candidates. In a Social-Hire Hiring Tips article, we talked about ways to create the perfect job advertisement, based on 15-years of solid practice in online recruiting. To repeat: the ultimate goal of any online job advertisement is to attract the right kind of candidate – the person who is suitable to go through the entire interviewing process and will choose to work for our company vs. the competition.

Therefore, when writing a job advertisement, it is with this goal in mind that we must write a compelling job description that effectively answers the question “What’s in it for me?” for candidates. Recruiters must be able to include the elements that create excitement in the candidate’s response, detailing the perks of employment and the career opportunity it represents.

Fortunately, Software Advice has published a special report that focuses on real practices that recruiters can use that can help them get favorable results when advertising for job openings. It was based on interviews with hundreds of the best recruiters across major job search sites. They state that, “We wanted to provide real examples of what has worked, what will work, and what not to do in a popular hiring sector. These tips are universal for all businesses that need to evaluate how to appeal to their hiring pool. Understanding how positions are searched by job seekers, writing unique descriptions, and making sure your online posting avoids internal, inaccessible terms: these are recruiting tips any industry or market can benefit from.”