This is obviously the first reasoning of anyone who is about to register their own domain or that of their company and certainly the first name that Mr. Rossi will try will undoubtedly be: rossi.it!
In an ideal world, the domain would be available and waiting for Mr. Mario, but in reality this is not the case because denmark phone number list unfortunately, most of the most common domain names (proper names, names present in the dictionary, acronyms with few characters, etc.) have already been registered and therefore the choice can be difficult for those who have chosen a name that is too common for their business.
Our friend Mario will be forced to find an equally valid alternative and may be forced to register rossisrl.it or rossi-srl.it, or even azienda-rossi-srl.it if the others are already registered, with disastrous consequences in terms of ease of memorization.
Exploring the semantic field
The suggestion that should be given to Mr. Rossi is to add one or more keywords related to his business to his name (for example scarperossi.it, cappelli-rossi.it and any variant that involves the inversion of the word order and/or the addition of hyphens), which will be very useful both in terms of indexing in search engines and in attracting more visitors.