How to write effective apology emails

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Offering free shipping can be a great way to attract customers, especially those with abandoned carts.Free Shipping" Winback Email Template: FarFetch is offering free shipping for a limited time to entice customers to buy. This works especially well for FarFetch as their shipping costs can sometimes be very high. While this isn’t a win-back email specifically, their approach is great for returning inactive subscribers who may have been lost due to shipping costs, etc.

Farfetch Successful Win Back Email loan data Subject Line: Get Free Shipping Now! Body: Hey [customer name]! You visited our [insert category] store a while ago and picked out some great items. We offer you free shipping to seal the deal. CTA: Complete your purchase [Link to cart] Or, make a brand new one! CTA: Shop New [Link to site shoppingNew Collection" page] Example of aFOMO" winback email People hate to be left out.

When we're sick in bed and see Instagram stories of all our friends partying together, or see our best friend wearing that sweater we've been eyeing for years, we can feel uncomfortable. You can take advantage of this feeling when creating your next win-back email sequence. Add lists of best-selling items, nearly out-of-stock items, or sample sales to your remarketing email campaigns to show lapsed customers that they need to come back soon.