Marketers are slowly adopting new tracking technologies with already applying cross-channel measurement, emarketer reported. Still, over one-third of marketers said they were not currently using a robust measurement technique, and nearly as many evaluated each channel individually and optimized based on channel-specific performance. According to the research firm, by doing that “they are missing out on the more robust performance information they would have by using a multi-channel attribution model.” to sum up, deep linking is a fundamental part of mobile marketing and email marketing in a mobile-first era.
It helps connect mobile environments, improves instagram data the user experience and enables granular measurement and tracking across channels – all in one link.Email signature has always been not only a matter of business etiquette, but the way to represent the company or individual, give necessary information to your addressee. As social media became the popular source for communication, emails with their specific ‘rules’ were lost in the shuffle. Too often, email signatures get overlooked and correspondence through traditional email becomes something of an afterthought.
These days it’s not uncommon for many company representatives to send responses with no email signature or with just the name – something which was seen as being absolutely unacceptable only a few years ago. Have email signatures become obsolete in the age of tweets, posts and pins? Email signature still matters when email signatures were originally developed, they were simply an easy way for people to include their name and contact details at the tail end of an email.