Conduct a survey among your current customers

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Audience personas
You can’t tell your brand story if you don’t know who you’re telling it to . That’s why the first step is to identify the audience you want to target with your content. There are several ways to do this:

Research industry trends
Define who you are not trying to reach
Keep an eye on your competitors' target audiences.
Once you have your audience in mind, you can use our free Persona builder to write it down.

You will need to be able to communicate clearly and concisely who your audience is to all list of austria consumer email stakeholders and anyone involved in brand communications.

Check out the Competitor Personas template in detail.

2. Your brand positioning and your story
A clearly defined brand and product positioning will help you provide a consistent experience to your audience and build the right image across all your content marketing channels.

These questions will help you think about your market positioning:

Who are my current and potential customers and what are their goals?
Who are my main competitors and how do they promote their brands?
What is the unique value of my brand?
What problems does my product solve?
What makes it a better choice than my competitors?
Use this information to define the main pillars of your brand story .