The amendments introduce new requirements

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accordance with the new norm, Russian marketplaces, online cinemas, and social networks have begun to notify users about the use of recommendation technologies and explain how their mechanism works, what data it collects, and how it is processed.

Recommendation algorithms bosnia and herzegovina whatsapp resource allow the online service to personalize the list and order of data provided to users in response to a request. To make the service as transparent as possible, amendments were made to the Law on Information (No. 408-FZ of July 31, 2023), which entered into force on October 1.

for owners of websites and mobile applications with recommendations. They are required to ensure that users are informed about the use of such technologies and publish the rules of use, with a list of the data collected, their sources, as well as a description of the processes and methods used. The document must be written in Russian and accessible without restrictions.

Similar publications have already appeared on the websites of Wildberries, SberMarket, VK, Ivi, START. These are mainly built-in or pop-up notification links on the home page. To find out the preferences of users, merchants analyze their behavior on the site: actions, requests, session duration. They can also collect information such as IP address, geolocation, device data, interaction channel, and source of transition to the site.

Roskomnadzor will monitor compliance with the new requirements. If the regulator detects a violation, it will send a notification to the resource owner demanding that action be taken. Roskomnadzor also has the right to request access to the resource's software and hardware from the violator in order to assess the work of the recommendation service. Refusal may result in blocking.