Difference in open and click-through rates for emails

[Rakibul200]

Conversion rates for plain text versus html there’s no conclusive evidence that html or plain text emails convert better. Getresponse data from their email marketing benchmarks report suggests that emails containing images tend to have bigger open- and click-through-rates. In another marketing survey customers said they prefer html emails, but that doesn’t mean they are more likely to buy from a text email versus an html email. A different survey, run during the same year, came to the opposite conclusion.

That survey showed people preferred text chinese overseas europe number data emails, or at least emails with a minimalistic design. with and without images whether text or html emails convert better almost entirely depends on what you’re selling or promoting. For example, if you’re an online retailer, you want to use html emails in order to show photographs of what you’re selling. But if you’re an affiliate marketer offering a product that shows people how to write better emails, a text-based message might do just fine.

In that case, you may not want images distracting from your copy. There is one dramatic example of a plain text email crushing an html email. The test is from whichtestwon (). The two emails below were sent out for the test. The only difference between them is their format. Otherwise their subject lines, landing pages and copy are identical. Abtest the text email on the right “increased revenue by and visits to the website by %.