Yandex Direct General information

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The advertiser will pay only for clicks that lead to a transition to his site. Conversion Optimization. CPC is also suitable for conversion optimization, when the advertiser wants to not only attract traffic, but also convert it into leads or sales. In this case, they can use various methods such as remarketing, targeting, and A/B testing to improve the performance of their ads. Testing new products or services. CPC allows an advertiser to test new products or services on a small audience to see how interesting they are to potential customers.


An analysis of the cost of advertising in Yandex Direct, which became the only official contextual advertising platform after the cessation of Google Ads, demonstrates important pricing trends that must be taken into kuwait whatsapp number data account when planning advertising budgets. For the period from, the average cost per click (CPC) across the entire platform was 21.06 rubles. At the same time, there is a significant difference between different types of placement: on search advertising, the average CPC reached 47.


53 rubles with an upward trend, while in the Yandex Advertising Network the figure was only 11.45 rubles. The lower cost per click in YAN can be explained by the relatively low clickability of ads in this segment. A comparative analysis of the beginning and end of the period reveals interesting dynamics. The total cost per click across the platform decreased from RUB, demonstrating a drop of 27.