Leverage AI and social listening

[fomayof928@mowline]

Preview of Sprout’s Sentiment Summary dashboard showing Net Sentiment Score and Net Sentiment Trend.
Define the metrics
How do you know what success looks like? You must determine how you’re going to measure audience engagement to track it. There are several metrics you can track, including:

Likes
Comments
Shares
Video views
Click-through rate (CTR)
Followers
Time on page
Conversion rate
Video completion rate
Track the metrics over time to spot trends or anomalies. latvia b2b email leads For example, you may notice when you post about trending topics, your likes and shares go up, and when you plug your product, your comments go down. Tracking metrics enables you to adjust your social media strategy to increase audience engagement.

Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. For example, the average daily inbound engagements per post in 2023 was 14. How do you compare?