Determine the purpose of the test. Decide what exactly you want to test: the headline, the call to action, the color of the button, or something else.
Create two versions of the page. One will be the original (A) and the other will be the modified version (B).
Run the test and collect data. Determine which version performs better for the intended purpose.
Analyze the results and make changes. Use the data you receive to improve conversion.
7. Optimize page loading speed
Page loading speed directly impacts user experience and conversion. If cayman islands phone number list pages load too slowly, users may abandon the site before loading is complete.
Tips to improve loading speed:
Optimize your images. Use compression and modern image formats such as WebP.
Minimize the number of requests to the server. Combine CSS and JavaScript files to reduce the number of requests.
Use caching. Set up caching on the server and client to speed up page loading on repeat visits.