The person in charge explains the role and work content!

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How about outsourcing your ad operations to a web advertising agency? The person in charge explains the role and work content!
Thank you for reading this article.

I want to request internet advertising, but what can they do? I think there are many people who are worried about how much results they can get. There are also some aspects of what the advertising agency does that are unclear.

So, in this article, we will introduce what kind of work we do as a web advertising agency and how we interact with our customers. We hope you will read to the end.
*There are various ways to talk about internet advertising, but from this article onwards we will use the term "web advertising"

table of contents

Trends and Effects of Web Advertising
Is it possible to manage web advertising even if you have no knowledge?
Advantages and disadvantages of asking an advertising agency to manage your web advertising
Role and work content of iTrigger
Leave your web advertising to i-Trigger
Trends and Effects of Web Advertising
Web advertising began in 1996 when Yahoo! JAPAN launched its service, and has since rapidly developed in line with the growth of affiliate marketing, Google Ads, and social networking sites such as Facebook and Twitter.

It has been said for several years that "web advertising will eventually surpass television commercial advertising costs," and in 2019, web advertising costs finally surpassed television commercial advertising costs.

Reference: Advertising Expenditures in Japan in 2019 – List of Press Releases – News – Dentsu


In this way, web advertising has grown significantly in recent years due to the rise of social media.

So why do many media and companies choose web advertising instead of TV commercials? There are many reasons, but one of them is that it has a major impact on the ability to "visualize results."


With television commercials, it can be difficult to some of the important considerations accurately measure how many users actually purchased which products.

Although it is possible to judge that the TV commercial has "increased physical contact," results cannot be measured without counting case numbers and sales using an analog method. Furthermore, if there are other sources of traffic besides the TV commercial (such as a website or e-mail newsletter), then there will also be traffic from customers who have not seen the commercial.

And TV commercials require huge advertising costs, which is far beyond the means of a startup or small business.