We have already written in more detail about the principles of using SERM in this article , and here we will give you some general tips on working with reviews:
Work with popular and industry platforms where people leave reviews. Be sure to respond to negative reviews. Among the leading platforms here are: Yandex, 2GIS, Google, Facebook, Instagram. Also, do not forget about large industry review sites, such as Banki.ru for the financial sector.
Carefully study reviews to get feedback. Reviews help philippines telegram number database you see gaps in your work, quickly correct shortcomings and maintain audience loyalty.
Use templates for responses. If your customers are very active and leave a lot of feedback, it makes sense to create templates for responses. This will help you or your employees save time.
Optimization for voice search
The development of voice assistants makes voice search increasingly popular. Today, according to statistics, about 25% of smartphone owners in our country regularly use voice search. In the future, the number of users of this service and the frequency of requests to it are predicted to increase. Therefore, it makes sense to think about optimizing the site for voice search - Voice Search SEO.
It is worth noting that, unlike manual queries, voice assistants only provide the user with the first lines of search results. In addition, the wording of voice queries is. For example:
Often slightly different from written ones
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