What is omnichannel communication ?

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The way customers interact with brands has changed over the past 10 years. Communication used to only happen in person, then came phone calls, and then emails. The advent of social media has opened up different communication channels, and companies have started to leverage them to gain internal and customer benefits.

In fact, thanks to omnichannel communication, you malta telegram number database can interact with customers within the messaging channels they prefer, from WhatsApp to Apple Messages, from Facebook Messenger to Google Business Messages, from Telegram to Twitter, with a single inbox for all communications.

Multichannel vs Omnichannel
Multichannel means using more than one channel to market and communicate brand information. However, these are separate channels, not integrated with each other. An omnichannel approach, on the other hand, streamlines conversations across all platforms, such as your website, social media, email, and phone, and helps you better understand consumer behavior by mapping their journey to deliver an optimal customer experience.