13. Skippable ads perform better than non-skippable ads

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Consumers like having a choice, even when it comes to the austria business email list ads they view. So it’s no surprise that giving viewers the option to skip an ad translates to better-performing ads.

Twenty-nine percent of marketers agree that pre-roll skippable ads are the most effective YouTube ad format. In comparison, only 7% believe that non-skippable ads are effective.

14. YouTube Shorts is quickly becoming a top video advertising platform
Advertisers are increasingly turning to video platforms for short-form video advertising. And YouTube Shorts is quickly gaining ground as one of the leading platforms for short-form video ads. In a survey of ad buyers, 43% say that their largest clients are advertising on YouTube Shorts.

So it’s time to reassess your YouTube ad campaigns to focus on short-form ads and stay ahead of the curve.

YouTube video and marketing statistics
You can learn a lot about YouTube marketing by looking at how other marketers are using the platform. Similarly, the types of videos people watch on YouTube will give you an idea of how to market on the platform. So let’s take a look at some key YouTube video stats in addition to the platform’s marketing statistics.

15. Marketers plan to increase their use of YouTube videos in marketing
Marketers are reassessing YouTube’s place in their marketing mix. About 66% of marketers intend to increase their use of YouTube videos. Additionally, 59% plan to increase their organic activities on the platform.

The number of marketers using YouTube for organic content marketing increased from 55% to 67% between 2022 and 2023. This growing usage is a result of the platform’s effectiveness.