A marketing proposal, like all commercial proposal formats, needs to have a section dedicated to bureaucracy, such as values and payment methods.
Talking about prices with customers is not an easy task. Companies are often concerned about saving money, which is why they tend to be more resistant to numbers.
However, this stage of the negotiation tends to be medical practice email list more challenging if your prospect does not see the value of your service, and it is precisely for this reason that in the previous items of our step-by-step guide we reinforced the importance of developing a strategy that is personalized and that enhances the gains that the client will obtain.
With these benefits made explicit, the prospect has a clearer view of the return on investment they are making. Consequently, price barriers dissolve more easily.
So, when discussing the terms, values and payment conditions, be brief and objective. At the same time, be detailed. Any mistake when explaining these small bureaucracies could harm you or your client.
Therefore, focus on the transparency of this information to distance any possibility of incorrect questions.
Here are 4 tips to help you prepare for a negotiation:
Marketing proposal
8. Prepare your marketing proposal presentation
Phew! We've reached the final stage: presenting your marketing proposal, which is crucial, as it is a visual representation of the quality of your work. And that is very important!
A clear example of this is job interviews. A candidate who presents himself inappropriately is rarely recruited.
The same goes for your marketing proposal. If the quality of your presentation leaves something to be desired, the prospect will discredit everything covered in the document.
To avoid this risk, we have created a completely editable business presentation template so that you can put together an impeccable marketing proposal, along with our tips!
Just download the material and, in a few minutes, build a successful presentation for your clients. Check it out: business presentation template [FREE TEMPLATE!]