Leverage User Generated Content

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One of the prime differences between social media and traditional TV/Print advertising is that social media is more personal, interactive and emotional. On social media, brands try to foster meaningful conversations with their audience and not just talk at them, spamming their feed with sales material.

One way to have more meaningful exchanges with your audience on Instagram is to make them an actual part of your campaign. Switch things up by asking your customers to send pictures of them using your products. Feature the good ones on your Instagram account. This is called user-generated content and is massively useful in so many ways.

First off, it gets your loyal customers to become even more enthusiastic about interacting with you directly.

Secondly, it begins a chain reaction where the pictures of one customer inspire other iceland phone number resource customers to share theirs. Your Instagram feed becomes full of some exceptionally creative photography featuring your product in many new dimensions.

Most importantly, it reinforces social proof. As more and more people share their fun and exciting pictures showing off your product, new visitors feel much more encouraged to try out your product and join in the fun.

It builds community, fosters personal bonding with customers and overall, leads to massive engagement, leads and conversions.

There are other ways to engage your audience and build user-generated content. Hold a contest; ask users to suggest captions for images, share their memories and feelings associated with an image.