How to leverage user-generated content in emails

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This is not a beginner tactic, but it does let you offer your subscribers more control over how often they hear from you. ) offer segmentation so subscribers can control what content topics they get from you. This is a spin on the tip above: let subscribers control how often they hear from you and which types of content they get from you. In other words: segment your list by content interest. I don’t recommend getting too carried away with this: don’t create any more than five segments, max.

Even two or three segments can make gambling data brazil user list for more work, though the results are worth the extra effort. Here are a few types companies and websites that could benefit from simple segmentation: real estate brokers: segment : buyer. Segment : sellers. Employment agencies: segment : employers. Segment : employees. A healthy recipe site: segment : vegan. Segment : vegetarian. Segment : everyone else. A surfing site: segment : beginner tips. Segment : intermediate tips.

Segment : advanced tips. To learn more about how to segment your subscribers, see our faq on list segmentation. ) give them a bonus sign-up gift. You know what a lead magnet is, right? It’s a gift – a piece of content, free access, or a discount that companies offer website visitors. Here are some other lead magnet examples. The free gift is an incentive for the website visitors to sign up for your email lists.