The study also found a pattern in which high-income companies

[tanjimajuha20]

The AMDG agency, with the partner support of the hosting provider HostFly.by, summed up the results of the Digital Maturity study, aimed at identifying key trends in the field of digital maturity of business in the Republic of Belarus.

The study found that 30% of companies surveyed are still at the initial level of digital maturity, indicating a lack of or limited use of digital marketing tools and business process automation. This indicates significant potential for growth and development in this area.

"A significant proportion of bahrain whatsapp number database Belarusian companies are still at the initial stage of digital transformation. However, this situation opens up great opportunities for the implementation of modern digital marketing tools and business process automation, which will allow them to increase their efficiency and competitiveness in the market," notes HostFly.by Marketing Director Inna Savanovich.

are more likely to integrate digital tools into their marketing and business processes. The study’s authors noted that companies in the financial services and consumer durables retail sectors demonstrate higher levels of digital maturity compared to other sectors.

Large companies with more than 251 employees and revenues over $50 million also have the highest digital maturity. These companies have higher scores in areas such as marketing automation and audience analytics, which allows them to more effectively interact with customers and optimize their internal processes.

However, a significant portion of companies in Belarus still face difficulties in automating and attributing their marketing activities. But this does not mean that business in Belarus is lagging behind in development, it just has great potential for improving efficiency and applying technologies that will increase its competitiveness.

Key recommendations from experts for companies seeking to improve their Digital Maturity include developing and implementing comprehensive digital marketing strategies, focusing on personalization and adaptation of creatives across channels, and integrating and automating business processes using modern technologies.

"These recommendations deserve close attention. In addition to implementing comprehensive digital marketing strategies and content personalization, it is important not to lose sight of the need to train and develop employees' competencies in the field of digital technologies. Forming a digital culture within the company, involving the team in digitalization processes are key success factors on the path to a high level of Digital Maturity. Companies need to create a favorable environment for the implementation of innovations and encourage the use of modern tools in all areas of activity," says Inna Savanovich.

In the modern economy, digital transformation is a key success factor for businesses. A study conducted by AMDG in partnership with HostFly.by highlights the importance of this process for companies in Belarus. The introduction of innovative technologies and tools allows businesses to optimize their processes, improve customer interactions and increase competitiveness in the market.