Falls under outbound lead generation

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Much of the marketing strategy and tactics that get airtime these days fall into this bucket, including: Content marketing Email marketing SEO Social media marketing campaigns Leads that come from those campaigns are reaching out to you to enter the sales process—inbound. They’re subscribing to your email list or filling out a capture form. Outbound marketing tactics, on the other hand, happen when marketers and salespeople go out and find new leads to reach out to.


Most advertising (except for retargeted ads) falls under outbound lead generation. So does cold calling and emailing. So does some account based marketing. The primary difference, then, is who reached out first russian email address list —your company or the potential customer? The Challenge of Outbound Lead Generation If you’ve spent more than five minutes marketing in the last 15 years or so, you know that inbound marketing and lead generation have been crowned king, queen, and jester.




But if your B2B company is only doing inbound lead generation, you’re missing out. That’s because, regardless of how effective your inbound efforts are at driving people to your website, you only ever see about 2% of those leads convert by filling out a form or otherwise contacting you. The average B2B company sees around 2% conversion on their website—so if you’re only using inbound lead generation, you’re missing the other 98% of potential leads.