Instagram influencer marketing pricing

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Data showing the average costs for sponsored influencer posts in 2024 for platforms such as TikTok, Instagram, YouTube and Facebook
Instagram remains one of the most popular influencer marketing platforms available. The majority of its user base is between 18-34, and its focus on photos and video make it an ideal platform for creative slovenia b2b leads campaigns.

Instagram influencer marketing will likely cost more if you’re asking for a sponsored Reel, rather than an image post. On average, you should budget around $10 per post per 1,000 followers.

TikTok influencer marketing pricing
TikTok remains one of the fastest-growing social media platforms. That popularity extends to the influencer scene, as over 100,000 TikTok influencers are active across the app in the US alone.

owen.han’s TikTok account reel in partnership with Burger King’s #BKPartner online competition

To work with one of those leading figures, you’ll need to budget appropriately. The cost of TikTok influencer marketing ranges around $10 per post per 1,000 followers.

Despite being one of the oldest social media platforms, Facebook remains an important marketing channel for businesses targeting certain demographics.

When working with a Facebook influencer, you should expect their pricing to be around $20 per post per 1,000 followers.