Digital transformation and the massive emergence of startups have made the race for the attention of potential customers increasingly complex for companies.
In a highly competitive environment, those who fail to update filipina telegram and improve their business solutions run a high risk of being forgotten and losing relevance in the market.
From this need for constant development comes the process of benchmarking , which consists of analyzing the errors and successes of other companies in the same segment to extract ideas applicable to the reality of a given organization.
In this article you will learn in detail about this concept, how to do benchmarking and why you should not ignore it in your company. Join us!
What is benchmarking?
What is the importance of benchmarking?
What are the objectives of benchmarking?
What types of benchmarking exist?
How to benchmark?
3 tools for digital benchmarking
What examples of benchmarking exist?
Conclusion
What is benchmarking?
In English, benchmark means “reference point”, and benchmarking means “comparative evaluation”.
In other words, benchmarking consists of evaluating and analyzing the processes, products, services and/or other aspects of other companies or areas to compare them and use them as a point of reference for your future strategies.
The intention is to learn from the experience of others in order to improve your own performance. Unlike copying, this will allow you to differentiate yourself from others in an effective way.
Benchmarking is a continuous process that helps companies stay ahead and innovate in a world of constant change. It therefore requires constant learning and adaptability.