It would be useful to put yourself

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Which was done: a detailed action plan was developed, the target audience was described, etc.

By the way, it is worth noting that the experiment did not achieve absolute purity, since the craftsmen still identified the mixtures during use: they recognized them by shades, "setting" time, degree of density and other characteristics that professionals see.

The results obtained forced the customer to look at his product and the market as a whole from an unexpected position.

"The need to communicate more often with end consumers - that's what became clear. They are the litmus test that allows you to identify the pros and cons of a product. Moreover, these are not always the characteristics that you promote and on which you spend your marketing department budgets.

The importance of communication is also justified by the dynamism of the market. The situation is changing, and changing very quickly. New brands appear, the quality of competitive products improves, and no field research will tell you about it better than your client. Features that were considered premium several years ago are now offered by the budget level. Competitors are developing, and clients are becoming more demanding.

in the client's shoes, understanding and imagining their tasks and problems. In this case, it will be easier for you to understand what your buyer expects from the product.

It is necessary to take into account that people are different, and sometimes you need to make an effort to get the consumer talking. For example, one of the participants in the experiment was silent all the time, answering questions in monosyllables. Later, this was explained by the fact that she prefers to work in silence, fully involving herself in the process. In addition, she never rushes with an assessment, preferring to collect and think over all the information, and then form an opinion. Which we still got, having waited until she was ready to give it, after finishing working with the product.

If the respondent could not be talked about, his overseas chinese in worldwide phone number data is not taken into account when compiling the report. Which means wasted time and money, since you have to look for a replacement. That is why it is so important to find an individual approach to each participant.

And in the end, the most important thing is the quality of your product. Even if the brand you have invested a lot in loudly declares its leadership, if the consumer does not like the product, next time he will prefer to buy the product from a competitor.

Therefore, it is necessary to clearly understand which characteristics are most valuable to your buyer. And in no case lower the quality bar. And direct communication with the client is called to find out exactly this.

As was said earlier, the market does not stand still. And one day your product, which was at the peak of popularity 10 years ago, turns out to be unnecessary.