Here’s a glimpse at what we’re releasing this quarter.

Explore discuss data innovations to drive business efficiency forward.
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phonenumber
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Here’s a glimpse at what we’re releasing this quarter.

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Advancing AI to make space for human creativity and connections
Social media teams are at max capacity. Our recent Social Media romania b2b leads Productivity Report found that almost half of social marketers feel they sometimes or rarely have enough time to get their work done, and even more (63%) agree that manual tasks prevent them from doing high impact work.

At Sprout, we embrace a human-centric philosophy to developing AI capabilities that empower the people behind your brand to work faster and smarter. Over the years, we have consistently invested in AI and machine learning at Sprout, but 2023 marked a significant leap forward with the introduction of numerous AI Assist capabilities.

Our latest AI and automation capabilities build on this momentum, helping you focus on what matters most: the creativity and strategic thinking no machine can emulate. Listening customers will be able to tap into Analyze by AI Assist and Summarize by AI Assist, new widgets that will help you distill content and surface important conversation trends faster. For customer care teams, updates including AI conversation summaries, Response Recommended and Message Intent will make it easier for agents to get an at-a-glance view of incoming messages, ensuring the most urgent ones get routed and responded to promptly.

A gif of Summarize by AI Assist, a feature that makes it easier to understand long-form messages within Listening topics without clicking outside of Sprout.
AI has been vital in helping Thailand-based Minor Hotels expand its online presence to match its growing physical footprint. Before using Sprout, their social team had minimal insight into how their efforts were performing—whether their campaigns were resonating or bringing in new customers. In a fiercely competitive travel and tourism industry, they needed a way to grab analytics more frequently and uncover market trends.

Enter Sprout. With AI Assist and Listening, Minor Hotels increased the frequency of their reporting twofold and saved over 192 hours annually on pulling reports. Today, our AI capabilities allow the Minor Hotels team to proactively monitor performance, adapt their social content and inform business strategy.
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