From creating effective subject lines and images

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Plain text messages resemble a personal message that is more likely to be sent by a family member or friend. When businesses send plain text emails, the emails feel friendlier, more sincere, and less sales-oriented. 3.- Artificial Intelligence Email marketing in 2019. Artificial intelligence Businesses are using artificial intelligence (AI) to make their email marketing strategies stronger and more personalized. AI is used to help specialists design email campaigns. to predicting how a potential lead will interact with an email. Artificial intelligence for marketing automation in general is a growing trend. The same goes for the marriage of artificial intelligence and email marketing. According to some studies , global automated email marketing is expected to be worth $2.7 billion by 2025. As time progresses, artificial intelligence will make email marketing more effective and easier to execute for all businesses.


Some are already implementing it into their emergency hospital contacts brand. Adobe recently developed an artificial intelligence technology with a series of sophisticated algorithms based on data and research from email campaigns and audience behaviors. That's why for email marketing in 2019 you have to use smarter tools and strategies. This will allow you to reach new audiences through personalized messages and emails. Brands, in this sense, are becoming more powerful and effective. 4.- The potential of mobile devices Email marketing in 2019. Mobile Another aspect of a better email marketing strategy includes optimizing email for mobile devices. Email statistics suggest that an email is usually viewed for the first time on a mobile device before it is viewed on a desktop computer. With 53% of emails opened via mobile devices. Furthermore, of the 900 million Gmail users, 75% of them use their accounts on mobile devices.