Imagine a heavy wheel that, at first, takes a lot of work to turn, but once it gains momentum, it continues to turn almost by itself. Graphic representing the flywheel in marketing, the flywheel works like this: by focusing on the customer, you get your business to grow continuously and naturally. This model has three key pillars: attraction, interaction and delight , in a constant cycle: attracting : this is about genuinely capturing the attention of potential customers.
Instead of interrupting them with ads or zalo data user list invasive tactics, you attract them by offering useful content or solving their problems. For example, a company could write blog posts or post videos that answer common questions. Interaction : it's important to build a strong relationship with those potential customers. This means offering a pleasant experience at every touchpoint, from customer service to how you explain the product or service to them. Listening to their needs and responding clearly is key at this stage.
Delight : this is where you make sure the customer is so satisfied with their purchase that they want to come back and speak highly of your brand. “delight” can be achieved through excellent after-sales service, positive surprises, or simply making sure the product exceeds their expectations. While the funnel has an "Exit" (the conversion) , the flywheel seeks to keep the customer as an active part of the wheel, promoting their satisfaction and recommendation. In other words, the funnel is linear and the flywheel is circular.