Attractive product photography
You don’t need to invest in platinum bubble wrap to achieve great packaging — just try to keep your packaging neat and tidy. Use materials that are pleasant to the touch, such as paper or textiles. Minimizing the amount of plastic in your packaging can also add value to your brand.
Educate Your Customers
Sometimes people don’t buy a product because they’re not sure if it’s the right solution or don’t know how to use it. If what you sell is complex ( a three-step skin care plan), innovative (a wireless endoscope camera), or multi-purpose (a Transformer jacket), it’s important to teach your customers how to get the most out of it.
Complex products may be harder to sell, but their functionality also makes for an endless source of content. Just as provides tips and tricks on our blog, podcast, and videos to help merchants do more with their online stores, you can teach your customers how to get the most out of your products. Shoot a few YouTube video tutorials, write a blog post , and add step-by-step product instruction guides. Anything to help your customers feel confident and empowered when using your products.
The following is a sample of our educational content:
To sum up, your product presentation is important. Showing your products with good images, formatting, language, and packaging is key to providing a shopping experience that converts. So go ahead, delight your customers with some great-looking products, and get some sales in return.