The following options are available:

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Interactivity for engagement. Experience is something that the buyer experiences themselves, so marketing activities include interactive elements. For example, game mechanics, when a person must first do something, make an effort, and then receive a prize.

Individualization for trust. We mean maximum focus on the needs of customers, no matter how insignificant they may seem at first glance. A striking example is mobile services and lebanon telegram database applications. Here, even such small details as the size and location of buttons are extremely important. Therefore, the interface can often be customized in detail.

Communication for attachment. The modern buyer is accustomed to the fact that he can talk to the company on social networks, through reviews on various platforms, by email and even directly by phone or in offline stores. Within the concept of retail, it is important to make such communication continuous and as informal as possible, similar to ordinary communication between two people.

Since retailtainment is aimed at new experiences and emotions, this is where the latest technological solutions are most often implemented. For example, AI is widely used to individualize product selections or content in streaming services, and VR and AR are an opportunity to try things that are simply impossible to try in real reality. For example, raising your own dragon or visiting a museum a thousand kilometers away from you without leaving home. We will give examples of how these components work in the second part of the article - in cases