Huge audience
Facebook has 1.71 billion monthly active users — and that number continues to grow.
Understand that the amount of audience available to advertisers corresponds to no more and no less than one fifth of the global population.
With Facebook Ads audience segmentation, it is possible to impact, for example, all Portuguese-speaking countries in the world.
Different content format options
Investing in different types of digital content is an effective buy weight loss leads strategy for any business segment, do you agree?
Why does this happen? Because today's consumer behavior demands dynamism and innovation from entrepreneurs.
With Facebook Ads, your business can choose to run ads in the following formats:
video;
image;
collection;
carousel;
instant experience.
High audience segmentation
The advantage of audience segmentation is one of the advantages that make it easier to choose between Facebook Ads and Google Ads. With the first option, you can determine, with a high level of detail , the target audience for each ad you run.
Therefore, companies that study the behavior of their consumers and know the business's buyer personas tend to be successful in their strategy.
Availability of data for analysis
Using data intelligence from reports is one of a company's greatest competitive advantages, did you know?
This is because this information can provide a complete understanding of the performance of digital actions, as well as consumer behavior when faced with that stimulus. From there, the company can optimize its strategy or direct it towards more effective results.
In Facebook Ads, reports are available in the platform's Business Manager .
What are the negative points of Facebook Ads?