Let it work and get more time to learn

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There are a few factors to consider when working with different targeting options.

By gender. If necessary, you can disable male or female audiences, for example, if the performance differs significantly depending on the gender of users. However, in this case, ads will stop showing to everyone who does not specify gender in their profile. This may narrow the audience too much.
By age. If you sell a product that is not suitable japan telegram database for a part of the audience (for example, young people are not interested in it), you can disable targeting for it. As in the previous case, the audience may become significantly narrower. According to VK Advertising experts, such changes are not suitable for testing campaigns.

By geography. There is no point in analyzing geotargeting until the campaign has generated 5 target actions. This usually takes about 2-3 days. If you initially set up narrow targeting (for a city or even a specific area), do not turn off advertising immediately if there are no conversions.


By keywords. Use a large number of keywords at once, and then make a decision based on the data obtained. In campaigns with very high costs, remove ineffective phrases. If the costs are balanced, but the conversions are lower than expected, let the ads work so that the algorithms can learn more.