data integration
In the end you end up with a data lake , a set of information philippines phone number list that you have to give a shape to, even if in some cases you proceed with the data warehouse: internal and external values to the company are archived with a previous structure. While with the data lake you proceed after archiving ( image source ).
Analyses
This macro-term includes a series of steps that the data analyst must put into practice with all his skills, moving from big data to useful indications for making sensible decisions.
First there is the descriptive phase, the values are read and organized in order to find the first connections: the numbers are contextualized and insights are identified with connections and cause/effect relationships. This is how data storytelling takes shape . From this work comes the decisional phase.
We proceed by analyzing the KPIs and biases that can emerge from the in-depth analysis. Then we deliver the results - commented and explained - to those who will have to make useful decisions to improve, day after day, the promotion and digital marketing activities of a business project.