5 Growth Hacking Myths That Need to End
Posted: Tue Jan 21, 2025 5:59 am
Imposed limitations can hinder real growth and harm sectors that could benefit from the methodology. Expert points out solutions for those who want to implement the “hack”
Created in 2010 by Sean Ellis, the term Growth Hacking came from high growth rates, heterogeneous teams and actions are created and persistently tested.
The model, which believes that sustainability comes from growth as a process. Based on the frequent creation of actions with positive results, reading and interpreting data is fundamental.
Some theories, however, ended up becoming limited and hindered the methodology from being implemented by more companies.
Growth Hacking is often misunderstood because of the term “hack” – associated with cyber problems. In reality, the “hack” emerges as a deep knowledge capable of generating changes and innovations.
The limitations and rules that some professionals place on honduras whatsapp data this practice can be frightening to those who are not yet familiar with how growth actually works. But it should not be seen as something difficult.
Not everything is about data logic. “The customer is the focus and they change all the time. Therefore, growth needs to adapt to them – being stuck on one piece of data can sink the company”, says Carolina Nucci, CMO of Weme, in a live broadcast by Mundo do Marketing.
Below are five myths she debunks about Growth Hacking:
1- The focus is only on data
No matter how much companies focus on data logic and hacks, none can survive without understanding the customer and adapting to them. The focus remains on what the customer wants and feels, so there must be consistency. Without understanding the customer, outdated data can sink the company.
2- Only technology companies can implement
Growth Hacking can be applied to non-technology businesses. An example from Weme was the “Yay!” case, which brought in customers who were not the company’s focus by changing some details in the brand that this audience wanted.
A retailer managed to transform sales by analyzing data using the logic of its category – assortment, presentation, price. The data continues to work, what changes is only the dynamics.
3- Good tools are needed
Data is gold, but measure and use what you have at hand. Even if there is no tool, the sales funnel can be made on paper – something simple, but done by Weme in its first case. Waiting for everything to be perfect will keep the company from moving forward.
4- You must follow only one path of growth
Shapes change, what seems right today may change tomorrow. If you don't look for other growth paths, the probability of breaking factors is high. Therefore, new strategies and analyses must be constantly carried out in order to adapt the brand to the current scenario.
Created in 2010 by Sean Ellis, the term Growth Hacking came from high growth rates, heterogeneous teams and actions are created and persistently tested.
The model, which believes that sustainability comes from growth as a process. Based on the frequent creation of actions with positive results, reading and interpreting data is fundamental.
Some theories, however, ended up becoming limited and hindered the methodology from being implemented by more companies.
Growth Hacking is often misunderstood because of the term “hack” – associated with cyber problems. In reality, the “hack” emerges as a deep knowledge capable of generating changes and innovations.
The limitations and rules that some professionals place on honduras whatsapp data this practice can be frightening to those who are not yet familiar with how growth actually works. But it should not be seen as something difficult.
Not everything is about data logic. “The customer is the focus and they change all the time. Therefore, growth needs to adapt to them – being stuck on one piece of data can sink the company”, says Carolina Nucci, CMO of Weme, in a live broadcast by Mundo do Marketing.
Below are five myths she debunks about Growth Hacking:
1- The focus is only on data
No matter how much companies focus on data logic and hacks, none can survive without understanding the customer and adapting to them. The focus remains on what the customer wants and feels, so there must be consistency. Without understanding the customer, outdated data can sink the company.
2- Only technology companies can implement
Growth Hacking can be applied to non-technology businesses. An example from Weme was the “Yay!” case, which brought in customers who were not the company’s focus by changing some details in the brand that this audience wanted.
A retailer managed to transform sales by analyzing data using the logic of its category – assortment, presentation, price. The data continues to work, what changes is only the dynamics.
3- Good tools are needed
Data is gold, but measure and use what you have at hand. Even if there is no tool, the sales funnel can be made on paper – something simple, but done by Weme in its first case. Waiting for everything to be perfect will keep the company from moving forward.
4- You must follow only one path of growth
Shapes change, what seems right today may change tomorrow. If you don't look for other growth paths, the probability of breaking factors is high. Therefore, new strategies and analyses must be constantly carried out in order to adapt the brand to the current scenario.