A construction company can use this data to adjust its strategy.
Posted: Tue Jan 21, 2025 5:57 am
The average conversion price in the Sverdlovsk region is noticeably lower than in Russia: 196.3 versus 394.16 rubles. This is explained by the fact that people in this region spend significantly less on construction and repairs: 2360.98 versus 28,273.68 rubles. From this data, we can conclude that residents of the Sverdlovsk region make small purchases, but often. Promoting home construction can be difficult, but the topic of minor repairs should be successful.
Right under the main dashboard you can see a venezuela telegram number database summary table with a breakdown by advertising systems. We provide data for the Sverdlovsk region in the screenshot below.
Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito
The most expensive channel is contextual advertising on Yandex Direct search. The cost per click in this case will be 56.08 rubles. But the ad will also have the highest click-through rate – 6.4%.
It will be cheaper to launch a targeted campaign in VK Advertising. CPM for this channel is 127.45 rubles, and CPC is 30.47 rubles.
However, it is important to pay attention to the average check when promoting through VK Advertising and Yandex Direct. The second channel provides a much higher average check: 1,500 rubles versus 98.32 rubles. This means that the return in monetary terms from contextual advertising should be higher than from targeted advertising.
Right under the main dashboard you can see a venezuela telegram number database summary table with a breakdown by advertising systems. We provide data for the Sverdlovsk region in the screenshot below.
Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito
The most expensive channel is contextual advertising on Yandex Direct search. The cost per click in this case will be 56.08 rubles. But the ad will also have the highest click-through rate – 6.4%.
It will be cheaper to launch a targeted campaign in VK Advertising. CPM for this channel is 127.45 rubles, and CPC is 30.47 rubles.
However, it is important to pay attention to the average check when promoting through VK Advertising and Yandex Direct. The second channel provides a much higher average check: 1,500 rubles versus 98.32 rubles. This means that the return in monetary terms from contextual advertising should be higher than from targeted advertising.