Lead bots and pop-up quizzes do a good job of automatic qualification .
Posted: Tue Jan 21, 2025 5:55 am
Quiz with product recommendation in pop-up
Quiz on Book24 website with comic book recommendation
Quiz for learning and loyalty growth
The survey mechanics help to tell customers about the company and its products in a game format. For example, prepare an educational quiz on how to use the brand's products.
The Art&fact online store offers a quiz on proper skin care. After list of argentina cell phone number completing it, the user immediately sees the result, explanations, and a selection of recommended products. The company does not force a product on the client, but trains them for free. This usually increases loyalty.
Quiz with product selection in pop-up
An example of the first screen for an educational quiz on the website of a cosmetics brand
How to Measure Quiz Effectiveness with A/B Testing: Leadbot and Pop-Up Quiz for User Qualification
In this section, we will analyze one of the tools that helps to quickly evaluate the effectiveness of a quiz — A/B testing . As an example, let's take the mechanics on the website of a service that provides cloud cash registers for online trading.
To increase conversion into quality leads, the growth team, together with the marketers of ATOL Online, decided to automatically qualify users before transferring them to the sales department .
A Leadbot is a bot that automatically appears on a site from a chat icon when users perform a certain action. For example:
went to the tariffs page,
trying to leave the site,
spent more than 5 minutes on the site and did not leave a request.
You can set up message chains in the lead bot so that it can conduct a dialogue with the user without the involvement of a manager.
A pop-up is a pop-up window that can be displayed on top of the content or on the side so as not to distract the user from studying the site. The display of a pop-up, just like a lead bot, can be configured based on the actions of visitors.
The growth team did not know which mechanics the users of the ATOL Online website would interact with more actively, so they decided to conduct an A/B test. 50% of users saw the lead bot, 50% - the survey in the pop-up.
The display settings are the same:
trigger event - visited the ATOL Online website;
Show 15 seconds after the user has performed the trigger event;
industry not defined;
I have not registered in my personal account;
phone number unknown;
There are no successful transactions in the CRM system.
Quiz inside the lead bot
This is what a lead bot for user qualification looks like with all the branches of the scenario
Similar quiz in pop-up
Option B: Pop-up survey for qualification
ATOL Online marketers use data on other industries to customize advertising: they add new segments or, conversely, exclude those ads that bring in non-targeted traffic.
Results for 4 months:
Quiz on Book24 website with comic book recommendation
Quiz for learning and loyalty growth
The survey mechanics help to tell customers about the company and its products in a game format. For example, prepare an educational quiz on how to use the brand's products.
The Art&fact online store offers a quiz on proper skin care. After list of argentina cell phone number completing it, the user immediately sees the result, explanations, and a selection of recommended products. The company does not force a product on the client, but trains them for free. This usually increases loyalty.
Quiz with product selection in pop-up
An example of the first screen for an educational quiz on the website of a cosmetics brand
How to Measure Quiz Effectiveness with A/B Testing: Leadbot and Pop-Up Quiz for User Qualification
In this section, we will analyze one of the tools that helps to quickly evaluate the effectiveness of a quiz — A/B testing . As an example, let's take the mechanics on the website of a service that provides cloud cash registers for online trading.
To increase conversion into quality leads, the growth team, together with the marketers of ATOL Online, decided to automatically qualify users before transferring them to the sales department .
A Leadbot is a bot that automatically appears on a site from a chat icon when users perform a certain action. For example:
went to the tariffs page,
trying to leave the site,
spent more than 5 minutes on the site and did not leave a request.
You can set up message chains in the lead bot so that it can conduct a dialogue with the user without the involvement of a manager.
A pop-up is a pop-up window that can be displayed on top of the content or on the side so as not to distract the user from studying the site. The display of a pop-up, just like a lead bot, can be configured based on the actions of visitors.
The growth team did not know which mechanics the users of the ATOL Online website would interact with more actively, so they decided to conduct an A/B test. 50% of users saw the lead bot, 50% - the survey in the pop-up.
The display settings are the same:
trigger event - visited the ATOL Online website;
Show 15 seconds after the user has performed the trigger event;
industry not defined;
I have not registered in my personal account;
phone number unknown;
There are no successful transactions in the CRM system.
Quiz inside the lead bot
This is what a lead bot for user qualification looks like with all the branches of the scenario
Similar quiz in pop-up
Option B: Pop-up survey for qualification
ATOL Online marketers use data on other industries to customize advertising: they add new segments or, conversely, exclude those ads that bring in non-targeted traffic.
Results for 4 months: