Tips on How to Create High-Quality Creatives with AI

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What tasks does AI help contextualists and targetologists solve?
Working with advertising campaigns is a labor- and time-consuming process. Here is a list of the main stages of setting up advertising:

analysis of target audience, competitors, landing page;
selection of platforms and tools for advertising;
budget and results forecast;
working with semantics;
writing titles and texts, creating creatives.
As an assistant, contextualists and targetologists ecuador telegram number database increasingly use artificial intelligence. Download existing information about a product, sales, competitors and make an analysis by age, gender, needs; create a reference list of semantics; analyze the results - these and many other routine operations can be done faster and more efficiently using neural networks.

Of course, you can't trust AI completely. Neural networks won't replace a specialist. The results of their work need to be checked. But, in any case, AI processes information and gives an answer faster than a person.

The Role of Creatives in Internet Advertising
Creativity in advertising is a key element in attracting audience attention.

Let's take advertising in YAN. Ads are shown when a person checks his mail, looks at the weather or reads an interesting article. That is, at a time when he is not looking for a product or service, but is busy with something else. In this case, the image's job is to attract attention.

In targeted advertising, creativity is also one of the main factors of success. The user scrolls through the feed in social networks, and the advertiser has literally seconds to interest him.

Problems with selecting creatives
At first glance, there is no shortage of images today. You can take a photo of acceptable quality with almost any phone. It is even easier to find a suitable picture on photo stocks.

But some photo stocks restrict the use of images, which can lead to copyright infringement. Plus, the images may be outdated or not in line with current trends, which reduces the attractiveness of advertising. And an important disadvantage is that images from photo stocks are not unique. The same picture can be used by many businesses, from a beauty salon to a cheburechnaya. This leads to "banner blindness", and people stop paying attention to ads.