4 Essential Tools for Content Marketing Managers
Posted: Mon Jan 20, 2025 10:42 am
Working as a content manager requires not only strategic skills, but also the ability to keep all the gears moving.
Within the content team, we face the challenge of managing multiple projects, tracking multiple KPIs, and supporting multiple teams, all while staying within budget.
The good news is that there are several tools at our disposal to help manage all of this and ensure team performance. That’s exactly what I’m going to highlight in this article: 4 tools that can be used in content marketing management.
Spreadsheets
Yes, the first tool is one of the best allies of any marketing professional.
It's the platform where we back up and monitor our KPIs, build ivory coast whatsapp data our content calendar, and conduct all exports, content audits, and data analysis.
After all, spreadsheets are an incredibly versatile tool that can solve a number of challenges.
Of course, they are not the solution for everything, and as your business evolves, it is possible to replace the use of spreadsheets with more advanced software.
Even so, spreadsheets will continue to be valuable in many situations.
WriterAccess
It's no secret that WriterAccess is a fundamental tool in Rock Content's content marketing strategy.
It is the platform where we find the best talent to help us scale our content production. In addition to being an essential tool for content production, the dashboard it offers considerably simplifies the lives of content managers:
On a single screen, I have access to valuable information about team productivity and budget control.
Google Analytics
If you are a marketing manager who really cares about the performance of your strategy, tracking the results of your blog and website in Google Analytics should be something you do almost automatically.
As amazing as the content my team produces is, at the end of the day, what really matters is how many results we can generate with our content marketing strategy.
CRM and Marketing Automation Tools
If in the previous topic I mentioned the importance of monitoring the performance of your content strategy, here is where you go further.
Your content team’s level of relevance and impact will take a significant leap when you start analyzing not just traffic, but also the business outcomes influenced by your content strategy.
How many conversions is your blog generating? How many qualified leads (MQLs) are you generating? How many deals are you closing? What is your blog’s contribution to your sales pipeline?
Working closely and collaboratively with the demand generation team will propel you and your team to the next level.
Bonus: Why become independent from IT and developer teams
Okay, that title may be a bit of an exaggeration, but I have an important point to make.
As a content manager, it's critical that you and your team have the autonomy and agility to create and launch new, innovative content.
It’s quite common for companies to have their marketing team rely on developers who aren’t part of the marketing department. Don’t get me wrong; I like developers, but if you don’t have a dedicated developer on your marketing team (which is fine, since it can be expensive), marketing needs may never become a priority.
That's why, if you want to create content experiences in your marketing strategy, the bonus tip is Ion, our interactive content creation tool.
Before working at Rock Content, I saw countless content ideas, such as calculators and quizzes, end up forgotten due to a lack of prioritization by the development team.
With Ion, you can empower your team to create and innovate rich content without writing a single line of code.
Within the content team, we face the challenge of managing multiple projects, tracking multiple KPIs, and supporting multiple teams, all while staying within budget.
The good news is that there are several tools at our disposal to help manage all of this and ensure team performance. That’s exactly what I’m going to highlight in this article: 4 tools that can be used in content marketing management.
Spreadsheets
Yes, the first tool is one of the best allies of any marketing professional.
It's the platform where we back up and monitor our KPIs, build ivory coast whatsapp data our content calendar, and conduct all exports, content audits, and data analysis.
After all, spreadsheets are an incredibly versatile tool that can solve a number of challenges.
Of course, they are not the solution for everything, and as your business evolves, it is possible to replace the use of spreadsheets with more advanced software.
Even so, spreadsheets will continue to be valuable in many situations.
WriterAccess
It's no secret that WriterAccess is a fundamental tool in Rock Content's content marketing strategy.
It is the platform where we find the best talent to help us scale our content production. In addition to being an essential tool for content production, the dashboard it offers considerably simplifies the lives of content managers:
On a single screen, I have access to valuable information about team productivity and budget control.
Google Analytics
If you are a marketing manager who really cares about the performance of your strategy, tracking the results of your blog and website in Google Analytics should be something you do almost automatically.
As amazing as the content my team produces is, at the end of the day, what really matters is how many results we can generate with our content marketing strategy.
CRM and Marketing Automation Tools
If in the previous topic I mentioned the importance of monitoring the performance of your content strategy, here is where you go further.
Your content team’s level of relevance and impact will take a significant leap when you start analyzing not just traffic, but also the business outcomes influenced by your content strategy.
How many conversions is your blog generating? How many qualified leads (MQLs) are you generating? How many deals are you closing? What is your blog’s contribution to your sales pipeline?
Working closely and collaboratively with the demand generation team will propel you and your team to the next level.
Bonus: Why become independent from IT and developer teams
Okay, that title may be a bit of an exaggeration, but I have an important point to make.
As a content manager, it's critical that you and your team have the autonomy and agility to create and launch new, innovative content.
It’s quite common for companies to have their marketing team rely on developers who aren’t part of the marketing department. Don’t get me wrong; I like developers, but if you don’t have a dedicated developer on your marketing team (which is fine, since it can be expensive), marketing needs may never become a priority.
That's why, if you want to create content experiences in your marketing strategy, the bonus tip is Ion, our interactive content creation tool.
Before working at Rock Content, I saw countless content ideas, such as calculators and quizzes, end up forgotten due to a lack of prioritization by the development team.
With Ion, you can empower your team to create and innovate rich content without writing a single line of code.