Snapchat's location service "Geofilter" case study
Posted: Mon Jan 20, 2025 10:22 am
Delta Airlines DreamHunt
The campaign involved hiding campaign geofilters in various locations around Los Angeles, and users who found them were asked to take a selfie and post it on Delta's channel.
The airline is trying to attract more people employment database to its campaigns by combining limited-time campaigns with celebrities in the industry, such as YouTubers and chefs.
Delta Air Lines is known as a traditional airline that is less successful in attracting younger customers than LCCs in the United States, but it seems that the airline is trying to attract more people in their 20s with these campaigns.
2. Virgin America Wheels up
Even if it's the same airline, the image changes if it's a campaign by a low-cost carrier.
This is a geofilter campaign run by the low-cost airline Virgin America.
It was created so that passengers who are about to board a plane could use it to take selfies.
It looks like they will be able to brand themselves as someone who has an enjoyable travel experience with Virgin America.
Compared to Delta's campaign, this one does a better job of incorporating passenger behavior with the airline's own branding.
In fact, a similar campaign is being run not only on Snapchat but also on SNOW
, where a campaign for an original geofilter featuring Sagami Railway's character, Sounyan, has begun.
In this way, it seems likely that we will see more cases of companies collaborating with the geofilter features of video apps.
It seems likely that this will become a popular new way for companies to promote themselves using location information.
The campaign involved hiding campaign geofilters in various locations around Los Angeles, and users who found them were asked to take a selfie and post it on Delta's channel.
The airline is trying to attract more people employment database to its campaigns by combining limited-time campaigns with celebrities in the industry, such as YouTubers and chefs.
Delta Air Lines is known as a traditional airline that is less successful in attracting younger customers than LCCs in the United States, but it seems that the airline is trying to attract more people in their 20s with these campaigns.
2. Virgin America Wheels up
Even if it's the same airline, the image changes if it's a campaign by a low-cost carrier.
This is a geofilter campaign run by the low-cost airline Virgin America.
It was created so that passengers who are about to board a plane could use it to take selfies.
It looks like they will be able to brand themselves as someone who has an enjoyable travel experience with Virgin America.
Compared to Delta's campaign, this one does a better job of incorporating passenger behavior with the airline's own branding.
In fact, a similar campaign is being run not only on Snapchat but also on SNOW
, where a campaign for an original geofilter featuring Sagami Railway's character, Sounyan, has begun.
In this way, it seems likely that we will see more cases of companies collaborating with the geofilter features of video apps.
It seems likely that this will become a popular new way for companies to promote themselves using location information.