One-dimensional lead scoring
Posted: Mon Jan 20, 2025 10:10 am
One-dimensional lead scoring is where a lead is scored from 0 to 100. The higher the score, the more likely it is to convert, i.e. it is a qualified lead . On the other hand, if it gets a low score, it means that it is a cold lead and has little chance of converting in the short term. It is important to keep working on it.
Within the one-dimensional lead scoring we can find two aspects:
Retrospective: The value of the vp r d email lists lead obtained is defined according to the actions performed by the user in our database and the information they have provided.
Predictive: The value given to the lead is established based on their behavior, which is analyzed with the aim of determining how interested they are in our services or products, and therefore, how likely they are to convert.
Multidimensional lead scoring
Multidimensional lead scoring is a more complex type of classification. It involves different variables determined by the objectives and marketing strategy. The most common are:
Evaluate the lead profile and see how well their characteristics fit with those of our buyer persona.
Determine how much the lead knows about the brand and its products or services.
Determine what stage of the buyer's journey the lead is in to find out if they could convert in the short, medium or long term.
Check how much you have interacted on our social networks.
Within the one-dimensional lead scoring we can find two aspects:
Retrospective: The value of the vp r d email lists lead obtained is defined according to the actions performed by the user in our database and the information they have provided.
Predictive: The value given to the lead is established based on their behavior, which is analyzed with the aim of determining how interested they are in our services or products, and therefore, how likely they are to convert.
Multidimensional lead scoring
Multidimensional lead scoring is a more complex type of classification. It involves different variables determined by the objectives and marketing strategy. The most common are:
Evaluate the lead profile and see how well their characteristics fit with those of our buyer persona.
Determine how much the lead knows about the brand and its products or services.
Determine what stage of the buyer's journey the lead is in to find out if they could convert in the short, medium or long term.
Check how much you have interacted on our social networks.