Inbound marketing is the new marketing and this has led professionals in the field to reinvent themselves to absorb the way in which strategies linked to digital marketing are applied. This has led to a more dynamic area that interacts better with the consumer in a transparent and sincere dialogue.
If advertising previously did not add emotional value and reach consumers' emotions, inbound operates in a different scenario, trying to be empathetic to understand customers' needs and pain points.
The humanized way of treating the customer and striving to meet expectations reflects the essence of digital marketing and its content proposal via inbound. It is interesting that although these are mostly virtualized actions , the affection is more noticeable when compared to the times of traditional marketing.
Sales
As we said at the beginning of this post, the sales team's marketing list of senior homes efforts have been minimized by inbound applications. They now expect the customer to knock on the company's door to provide support, rather than creating an arsenal of invasive arguments in an attempt to convince them about the sale.
The content has become the voice of the sales team and is powerful in the way it can clarify much more than a face-to-face conversation. Ultimately, the combination of interests means that the sales team strives not to sell, but to highlight the relevance of the content to encourage the customer to make a purchase.
Service
Let's go back to the sales funnel . In it, the consumer is directed and suggested to make decisions according to the stages he goes through. He has the autonomy to decide what he is looking for and what he wants.
The support teams remain in the background to provide support and clarify specific questions that perhaps the content did not answer. Apart from that, the visitor, the lead and the potential client follow a self-directed protocol and are certainly happy about it.
Inbound Marketing Tools
There is a lot of talk about applications, resources and tools in digital marketing. Without them, it will be more difficult to implement strategies and achieve positive results. Tools serve to guide both the team and management in decision-making.
The right tools complement the strategies and we can say that without them it would be much more difficult. The good thing is that many are free, but they are very efficient.
SEO Tools
We have already said that SEO optimization is essential to improve your brand's positioning on search engines. This work within your blog or website is challenging and having the right tool speeds up the entire process.
SEMrush is a tool with an integrated marketing kit that allows you to subscribe to online visibility and more complex analyses. With it, you can:
View monthly traffic;
Analyze the competition’s performance;
Identify the highest ranking keywords;
Identify which sites are linking to your blog (backlinks).