Relationship with other terms
Posted: Mon Jan 20, 2025 9:51 am
In the 1960s, due to the rapid growth of the economy and the increasing complexity of business processes, a transition from purely financial audit to a comprehensive audit began. In the 1980s, strategic audit began to develop, the focus of which shifted to long-term goals and assessing the effectiveness of business models. By the beginning of the 21st century, business audit began to include marketing and operational analysis, which allowed companies to manage risks and improve productivity in a comprehensive manner.
Practical application
In modern practice, business audit is used to solve many problems. Companies resort vietnam mobile number list to audit to review their marketing strategy, improve customer service or reduce operating costs. Audit helps to objectively assess the strengths and weaknesses of the organization and use data for decision-making.
For example, a small company might conduct an audit to find out the reasons for a decline in sales. Marketing data analysis will show that the target audience has changed its preferences, and it is necessary to adjust positioning and offers. In another situation, a large retailer might conduct an operational audit to optimize logistics, which will allow faster delivery of goods to customers and reduce costs.
Marketers also actively use audit results to adjust advertising campaigns. Let's say a marketing audit reveals that conversion through social networks is lower than through search advertising. Based on this data, the marketing team redistributes the budget, increasing spending on more effective channels.
Practical application
In modern practice, business audit is used to solve many problems. Companies resort vietnam mobile number list to audit to review their marketing strategy, improve customer service or reduce operating costs. Audit helps to objectively assess the strengths and weaknesses of the organization and use data for decision-making.
For example, a small company might conduct an audit to find out the reasons for a decline in sales. Marketing data analysis will show that the target audience has changed its preferences, and it is necessary to adjust positioning and offers. In another situation, a large retailer might conduct an operational audit to optimize logistics, which will allow faster delivery of goods to customers and reduce costs.
Marketers also actively use audit results to adjust advertising campaigns. Let's say a marketing audit reveals that conversion through social networks is lower than through search advertising. Based on this data, the marketing team redistributes the budget, increasing spending on more effective channels.