Think about who makes the decisions:
Posted: Mon Jan 20, 2025 9:40 am
Understanding Your Audience The best way to nurture leads is to know exactly who you're trying to connect with. It's like knowing who your favorite hangout buddies are. You understand what they like, their problems, and how you can make their lives a little better. Understanding Your AudienceUnderstanding Your Audience Here's how to get inside your ideal customers' heads: Buyer Personas Imagine you're creating characters for a story.
Buyer personas are detailed profiles of your brazil whatsapp fan typical customers.Job titles like "Marketing Director" or "Operations Manager". What keeps them up at night?: "We need to generate more leads" or "Our production process is too slow." Where they hang out online: Do they read industry blogs, or are they LinkedIn power users? Don't guess! Surveys, customer interviews, and even looking at your competitor's social media comments can give you fantastic insights.
Did you know that 55% of B2B buyers say they spend more time researching purchases now than they did five years ago? Why is this so important? Imagine trying to make your grumpy teenage cousin laugh with the same jokes you tell your best friend. It's probably not going to work! The same goes for lead nurturing. Sending generic offers won't resonate with everyone. But, if you KNOW your audience is worried about increasing efficiency, you can offer them a case study showcasing how your software streamlined processes for a similar business.
Buyer personas are detailed profiles of your brazil whatsapp fan typical customers.Job titles like "Marketing Director" or "Operations Manager". What keeps them up at night?: "We need to generate more leads" or "Our production process is too slow." Where they hang out online: Do they read industry blogs, or are they LinkedIn power users? Don't guess! Surveys, customer interviews, and even looking at your competitor's social media comments can give you fantastic insights.
Did you know that 55% of B2B buyers say they spend more time researching purchases now than they did five years ago? Why is this so important? Imagine trying to make your grumpy teenage cousin laugh with the same jokes you tell your best friend. It's probably not going to work! The same goes for lead nurturing. Sending generic offers won't resonate with everyone. But, if you KNOW your audience is worried about increasing efficiency, you can offer them a case study showcasing how your software streamlined processes for a similar business.