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From patterns to diversity

Posted: Mon Jan 20, 2025 8:34 am
by asikurrahmanshuvo
Now, let’s talk about the best part. Of course, having a true purpose for your brand can help you sell more, as we saw above. But the beauty of diversity and inclusion is another: why not use your brand to help make the world a better place for all of us to live in?

The impact is real. Procter & Gamble conducted research among non-LGBTQIAP+ people in the US. According to respondents,

80% said they support equal rights for the LGBTQIAP+ community;
Additionally, this media exposure made this audience feel more comfortable with having someone LGBTQIAP+ as a family member (72%);
For 80% of this audience, brands should have LGBTQIAP+ people in their ads as a way to empower the community.
How to get started?
I am a Brazilian journalist and marketer, with almost 15 years of experience in digital strategy. Almost ten years ago, I started to feel that some thoughts I had about diversity would also help in my work.

It was the time when Facebook really grew as a big social media list of lithuania consumer mobile number list platform and we started to see underrepresented groups gaining a voice.

So, I'll share a few stories of how diversity and inclusion helped me achieve success in my content strategy so you understand that it's not impossible to start, measure, and understand your audience.


When I think of any type of media that tries to tell everyone how they should look in order to gain society's approval, one of the first things that comes to mind is fashion magazines. There, you have the fitness model on the cover, and tons of dos and don'ts to make you fit in or out of trends.

If you look back in time, being “trendy” meant dressing, acting and even eating according to some kind of rule.

In 2013, I worked at the largest magazine publisher in Brazil, Editora Abril, as a professional responsible for digital channels, which means audience development and growth. I worked with the editorial and marketing teams of 50 brands, such as National Geographic, HuffPost, Men's Health and Playboy.