Social platforms? Governments and the lack of digital laws? Users? What is the responsibility of each of these and how can we, marketers and members of society, contribute to building a better social media environment?
Platform controversies
Remember when Facebook had to change the name of its organization to Meta?
This happened late last year, right after the Facebook Papers scandal documents were leaked . We saw a lot of news headlines showing that Facebook knew young people were having mental health issues using Instagram because of comparing aesthetic standards , and the company did nothing.
The same documents showed us that Facebook prioritized content hungary consumer mobile number list that irritated people in the feed just because it got more engagement and kept them on the platform longer. Furthermore, the papers showed that Facebook knew it was creating political divisions that even led to wars in developing countries. Again, it did nothing.
“The company’s leaders know how to make Facebook and Instagram safer and they don’t make changes because they prioritized their huge profits,” Frances Haugen , a former Facebook employee who leaked the documents to the press , told Congress .
Twitter also had its own controversies. The social media pioneer was acquired by billionaire Tesla owner Elon Musk for $44 billion just after he conducted a poll, asking his followers if they thought the tool respected “free speech.”
Freedom of speech is an important pillar and the basis of democracy. But the problem with Musk is that he has a controversial version . He argues that everyone can publish whatever they want regardless of the problems it brings to society, such as violence against minorities and the death of those who believe in anti-vaxxers.
He himself has already made anti-vaccine posts, "jokes" about Hitler, and was not censored by Twitter's policies before he bought it, which shows that the platform does not have the best moderation or the intention to moderate all harmful posts.
And Musk compared Twitter CEO Parag Agrawal to Joseph Stalin for having some moderation policies.
Who is to blame?
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