Popularity and development of email marketing tools

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What is a QR code campaign?
A QR code campaign is a marketing message that uses codes to attract customers to a product or service. It allows you to direct your audience to a specific resource, track conversions, and collect analytics to evaluate effectiveness.Email marketing is a strategic tool that allows companies to stay in touch with customers and increase sales. Marketers are testing services for email analysis, automation, and personalization to ensure that each newsletter brings maximum benefit. In this article, we share tools that will help improve the effectiveness of email newsletters .

In 2024, email marketing remains one of the most effective channels for communicating with customers. More than 80% of companies use email newsletters to retain customers , and about 60% to attract new ones.

To get the most out of email marketing, companies use special tools. They help:

Automate routine tasks: send emails on a schedule, segment your database , and launch triggered mailings .
Analyze the channel's efficiency: services show who opened the letter, followed the link, or made a purchase. This allows you to adjust strategies in real time.
Personalize content : create emails based on the interests and behavior of different audience segments to increase response and loyalty.
Test different approaches: A/B testing and analytics help you choose the optimal content, topic, and sending time to improve your Open Rate and CTR.
Track metrics and results: Campaign performance data list of japan cell phone number helps you build a long-term strategy and set specific, fact-based goals.
Sales optimization. Effective mailings with personalized content and correct offers help retain customers and increase conversions. This approach directly affects the growth of revenue and customer loyalty .
Below we have described several tools for each type of email marketer's tasks.

Launch personalized email newsletters with flexible user segmentation with Carrot quest.
Set up a newsletter in a visual editor and get your first applications within a 7-day trial.

Test Carrot quest
Create a strategy and plan your mailings
Miro
A collaboration and visual planning tool that lets you create interactive boards. Suitable for team brainstorming, diagramming, and content strategy. Miro makes it easy to visualize the entire process of creating newsletters, from ideas to the final version of the emails.

Managing mailings in Miro
Miro Workspace
Pros:

easy to create diagrams and use in real time with your whole team;
there are ready-made templates for different mind maps;
can be integrated with other tools, such as Google Drive.
Cons:

to stably load large boards and data arrays, you need a good internet connection;
The functionality for data analysis is greatly reduced and is only available in the paid version.
Cost: There is a free basic plan with limited access. Paid plans start at $8 per user per month.

Obsidian
A note-taking and information management service. Obsidian lets you create and link notes to create your own knowledge network. It's great for creating personal knowledge bases, taking notes, exploring complex topics, and organizing ideas.

Work card in Obsidian
One of the options for displaying the workspace in Obsidian
Pros :

flexible, can be customized for literally any task;
there are integrations with a large number of third-party services;
supports local data storage and work without the Internet.
Cons :

no notifications;
There are no built-in team collaboration capabilities.
Cost: Basic plan is free. Paid plans start at $8 per month.

Planfix
A platform for managing tasks, projects, and business processes. Planfix allows you to create custom workspaces for teams, automate processes, track time, and control task execution. Suitable for project management, CRM, analytics, and team collaboration.

Managing shipments in Planfix
Working on a project in Planfix
Pros :