Yes, podcasts are a phenomenon. But is the industry saturated?
Posted: Mon Jan 20, 2025 6:49 am
As I said earlier, LinkedIn isn’t the only one prioritizing quality content. TikTok’s searches and Google’s new useful content update are a reflection of how important it is to satisfy your audience’s queries.
Podcasts are the content phenomenon of recent years . According to Podcast Insights , 24% of the population (at least 68 million people) listen to different podcasts on a weekly basis.
And while Spotify and Apple have a big slice of this pie, it's YouTube that's taking the lion's share of listeners , so it's no surprise that the platform is launching a landing page entirely dedicated to podcasts.
But wait, YouTube isn't the only one: Twitter has also been south korea consumer mobile number list moving to make more room for this type of content on the app .
Let me explain in detail how these updates will be made and, more importantly, what are the new opportunities for us marketers, brands and creators .
Many podcast professionals agree that the industry can be considered saturated . After all, a ton of new content is uploaded to all kinds of audio and streaming platforms every hour, and it's hard for users to keep up with already established podcasts.
Most listeners stick to their favorite creators, making it difficult to find new target audiences.
With all these obstacles, how should new podcasters and marketers find their golden opportunity? That's where the new features of YouTube and Twitter come in.
The YouTube homepage for podcasts
YouTube is the largest platform for podcasting, with 24.2% of listeners, Spotify comes in second with 23.8% and Apple third with 16%.
Their new page (available only in the US for now) is made to make it easier for listeners to browse content (and podcasters to be found easily). Users can explore new and popular podcast episodes, shows, and creators, as well as recommend content.
Podcasts are the content phenomenon of recent years . According to Podcast Insights , 24% of the population (at least 68 million people) listen to different podcasts on a weekly basis.
And while Spotify and Apple have a big slice of this pie, it's YouTube that's taking the lion's share of listeners , so it's no surprise that the platform is launching a landing page entirely dedicated to podcasts.
But wait, YouTube isn't the only one: Twitter has also been south korea consumer mobile number list moving to make more room for this type of content on the app .
Let me explain in detail how these updates will be made and, more importantly, what are the new opportunities for us marketers, brands and creators .
Many podcast professionals agree that the industry can be considered saturated . After all, a ton of new content is uploaded to all kinds of audio and streaming platforms every hour, and it's hard for users to keep up with already established podcasts.
Most listeners stick to their favorite creators, making it difficult to find new target audiences.
With all these obstacles, how should new podcasters and marketers find their golden opportunity? That's where the new features of YouTube and Twitter come in.
The YouTube homepage for podcasts
YouTube is the largest platform for podcasting, with 24.2% of listeners, Spotify comes in second with 23.8% and Apple third with 16%.
Their new page (available only in the US for now) is made to make it easier for listeners to browse content (and podcasters to be found easily). Users can explore new and popular podcast episodes, shows, and creators, as well as recommend content.