Email KPIs: 5 metrics for your marketing campaigns
Posted: Mon Jan 20, 2025 6:05 am
Email KPIs: 5 metrics for your marketing campaigns
KP I… three essential letters in the world of email marketing. The success of your email marketing campaigns depends largely on the meticulous analysis of your key performance indicators (KPIs). Email KPIs, such as click-through rates and open rates, help improve the effectiveness of your campaigns, and analyzing them is part of email marketing best practices.
Whether you are an SME, an association, an event organizer, a marketing manager or an e-retailer, here we look at 5 key indicators for your marketing campaigns. But first...
What are emailing KPIs?
The concept of email marketing KPIs (or key performance indicators) refers to the numbers used to evaluate the performance of a company's email campaigns.
KPIs help improve performance , campaign after campaign, by iceland whatsapp data highlighting successes and failures. Companies often use them to track their progress against predefined goals and to evaluate the success of their marketing efforts.
For example, for an e-retailer , the KPIs that absolutely must be monitored are registrations, website traffic, and revenue . In the context of email marketing , in general, we will be particularly interested in newsletter signups, email deliverability rates, open and click-through rates, CTR, unsubscribe, bounce, and unsubscribe rates.
Why is it important to measure email marketing KPIs?
Having KPIs and being able to measure them is vital when it comes to email marketing. Without these KPIs, you’ll struggle to see how effective the campaigns you’re running are . They tell you how many people click on your CTAs (calls to action) or respond to your emails. You can also compare the delivery rate of your latest email campaign to that of a campaign you ran previously.
Email marketing KPIs allow you to measure the success of an email marketing campaign , its ROI, the effectiveness of a newsletter, the performance of a strategy, and more. KPIs provide you with statistical data that will help you make informed decisions and identify projects that need to be improved or rethought.
KP I… three essential letters in the world of email marketing. The success of your email marketing campaigns depends largely on the meticulous analysis of your key performance indicators (KPIs). Email KPIs, such as click-through rates and open rates, help improve the effectiveness of your campaigns, and analyzing them is part of email marketing best practices.
Whether you are an SME, an association, an event organizer, a marketing manager or an e-retailer, here we look at 5 key indicators for your marketing campaigns. But first...
What are emailing KPIs?
The concept of email marketing KPIs (or key performance indicators) refers to the numbers used to evaluate the performance of a company's email campaigns.
KPIs help improve performance , campaign after campaign, by iceland whatsapp data highlighting successes and failures. Companies often use them to track their progress against predefined goals and to evaluate the success of their marketing efforts.
For example, for an e-retailer , the KPIs that absolutely must be monitored are registrations, website traffic, and revenue . In the context of email marketing , in general, we will be particularly interested in newsletter signups, email deliverability rates, open and click-through rates, CTR, unsubscribe, bounce, and unsubscribe rates.
Why is it important to measure email marketing KPIs?
Having KPIs and being able to measure them is vital when it comes to email marketing. Without these KPIs, you’ll struggle to see how effective the campaigns you’re running are . They tell you how many people click on your CTAs (calls to action) or respond to your emails. You can also compare the delivery rate of your latest email campaign to that of a campaign you ran previously.
Email marketing KPIs allow you to measure the success of an email marketing campaign , its ROI, the effectiveness of a newsletter, the performance of a strategy, and more. KPIs provide you with statistical data that will help you make informed decisions and identify projects that need to be improved or rethought.