It’s hard to apply these three rules to your newsletters… unless you have the right tool. There are many email software packages available that offer attractive templates and advanced settings to automate your newsletters.
You can manage your newsletters in a separate, standalone tool. However, since your newsletter is a medium that is directly linked to your blog’s published content, it’s more practical and even more sensible to manage everything in one place.
Install a WordPress Newsletter Plugin
That’s why many mail merge tools offer a compatible extension for your WordPress site . These are available in your dashboard. Just click on Extensions, Add, and then search for and install the plugin of your choice.
Email Plugins
Among the email software available as a WordPress newsletter greece whatsapp data extension , the most popular is Mailchimp. However, it is only available in English, which may put some people off. Mailpoet (formerly Wysija ) has also been a big hit. It is free for up to 2,000 recipients. It is also available in French. There are also Sarbacane and Aweber .
Email Plugin Features
Contact management
With an email tool, managing your communications can go beyond simply sending out newsletters. This is a real advantage for your mailing lists. Internet users can subscribe to your newsletter directly on your website. For your part, the mailing list is automatically updated on an ongoing basis.
Automated correspondences
With the autoresponder feature in your email tools, you can write response emails that are sent automatically at a rate you choose. So, you can decide that a new subscriber should receive a welcome email immediately, or in two days, or send a specific piece of content in a week, and so on.
Registration pop-ups
When you open a website, or after a few minutes of browsing, a pop-up window usually appears. You can also use this feature if you have a mailing list tool installed on your website. You can use it to highlight content or invite readers to sign up for your mailing list.
The subscription confirmation procedure
Specialized tools also offer the option to send your new contacts a subscription confirmation to validate the process. This is a good way to qualify your contact base and, at the same time, ensure that all the emails collected are valid.
Reports
Action means results. Taking action is good. Taking action with full knowledge of the facts is even better. That’s why it’s vital to measure the success of your communication campaigns.
What’s the subscription curve? The number of unsubscribes? Open rates? Clicks? Bounces? These are all indicators that e-marketing software can help you analyze in detail, with the aim of continually optimizing your approach.
WordPress, a fantastic blogging tool, offers a series of extensions dedicated to creating, distributing and optimizing your newsletters. Combined with your website, these are powerful levers for orchestrating the various stages of your customer relationship.