Does my company need social media?
Posted: Mon Jan 20, 2025 5:55 am
According to a recent survey by eMarketer, more than two in every five people in Brazil use social media at least once a month, which at the time represented 76% of internet users across the country.
The study was carried out in 2015, but what we already know is that, since then, these numbers have certainly increased.
At the time, Facebook alone, which you probably already know, had 79 million registrations on the platform, with expectations of reaching 97 million in 2019 .
There is no denying the fact that social networks are present in the daily lives of a large part of consumers, regardless of social class.
Other social networks such as Instagram, Twitter, LinkedIn, Google+, Pinterest and Snapchat are also references in the sector.
Now, you’re probably wondering whether your company needs to be present on social media, right? To answer your question, we’ll describe the main reasons for having — or not having — an online presence. Who knows, maybe this reading will help you make a decision? Check it out!
Reasons for your company to be on social media
1. Your customers are there
The first reason to be present on social media could lebanon whatsapp lead not be any other: your customers are there! Understand that this communication channel is currently one of the most efficient ones that exist, since it helps to strengthen the relationship between the company and its audience.
Today's consumers already know that through social media it is possible to find, for example, opinions and reviews about the services or products they wish to purchase.
Therefore, companies that are well evaluated for their work will naturally gain greater notoriety and, as a consequence, will have better results in terms of sales, don't you agree?
2. Your marketing investment will be optimized
Another point worth highlighting is in relation to your investment in marketing. While in traditional methods it is difficult to direct advertisements to the target audience, on social networks this is not a problem at all.
Ad targeting is one of the great advantages here, since your business's advertising will only reach those who are genuinely interested in what it has to offer. Therefore, your marketing budget will be optimized, there is no doubt about it.
3. You will get better market feedback
Being present on social media is a great way to find out what customers think and expect from your market.
In other words, it is through comments and spontaneous opinions that you can get ideas and suggestions for improvements.
Unlike formal surveys, in which interviewees must answer a questionnaire aimed at a specific objective, on social networks this guidance does not exist.
Here, anyone and everyone who interacts with your company is free to say whatever they want, whenever they want.
Although there is a risk that a negative review could cause some damage to your business, ultimately it will serve as a basis for improving your service or product, for example.
After all, social media is not just about getting likes and shares, but also about understanding what your audience is looking for.
4. You will be able to improve your brand reputation
Directly related to the three items mentioned so far, the possibility of improving your brand's reputation is yet another reason to invest in social media.
What happens is that, in addition to ads targeted at your audience and “organic feedback”, you can provide content that helps your consumers in relation to what your company offers.
However, it is important to make it clear that such information must be produced and prepared with care, always valuing quality. If you can achieve this, your brand will gain authority on the subject and a better reputation within your market.
Free Materials Soften Systems
Reasons why your company is not on social media
1. Not having content to share
Before creating a page on Facebook or any other social network, ask yourself: do I have or will I have enough content to keep it up to date? If your answer is no, it's best to wait a bit .
Keep in mind that if you have nothing to say on these channels, there's no point in creating them, since inactivity gives the impression of negligence, that is, that your company doesn't even have the organization to keep its social networks up to date. You don't want this image attached to your brand, right?
2. Not having a well-defined objective
One mistake many companies make is not having a well-defined objective, whatever it may be. Having a presence on social media just for the sake of it might not be the best idea, especially if you don't have any content yet, as we just mentioned.
Without goals and objectives there is no direction to follow, and this should be avoided. Creating a social network should have a purpose, such as:
generate traffic to the company website;
generate leads (business opportunities);
increase sales .
Only when you have a “target” to reach will you be able to think strategically, something that is essential when it comes to obtaining better numbers.
3. Not having a budget allocated to networks
Signing up for social media is easy and free, that's true. However, to make them grow and maintain them with good content, you need to invest time and money. It's very important to understand this!
Without investment, it is unlikely that you will get the results you are hoping for. But the good news is that there is no need for “big moves”: quite the opposite.
In any case, one tip is to hire an agency specialized in this type of activity, which will be responsible for everything involving your social media.
Finally, don't forget that your customers are already present in this means of communication. So sooner or later you should consider being there too.
The study was carried out in 2015, but what we already know is that, since then, these numbers have certainly increased.
At the time, Facebook alone, which you probably already know, had 79 million registrations on the platform, with expectations of reaching 97 million in 2019 .
There is no denying the fact that social networks are present in the daily lives of a large part of consumers, regardless of social class.
Other social networks such as Instagram, Twitter, LinkedIn, Google+, Pinterest and Snapchat are also references in the sector.
Now, you’re probably wondering whether your company needs to be present on social media, right? To answer your question, we’ll describe the main reasons for having — or not having — an online presence. Who knows, maybe this reading will help you make a decision? Check it out!
Reasons for your company to be on social media
1. Your customers are there
The first reason to be present on social media could lebanon whatsapp lead not be any other: your customers are there! Understand that this communication channel is currently one of the most efficient ones that exist, since it helps to strengthen the relationship between the company and its audience.
Today's consumers already know that through social media it is possible to find, for example, opinions and reviews about the services or products they wish to purchase.
Therefore, companies that are well evaluated for their work will naturally gain greater notoriety and, as a consequence, will have better results in terms of sales, don't you agree?
2. Your marketing investment will be optimized
Another point worth highlighting is in relation to your investment in marketing. While in traditional methods it is difficult to direct advertisements to the target audience, on social networks this is not a problem at all.
Ad targeting is one of the great advantages here, since your business's advertising will only reach those who are genuinely interested in what it has to offer. Therefore, your marketing budget will be optimized, there is no doubt about it.
3. You will get better market feedback
Being present on social media is a great way to find out what customers think and expect from your market.
In other words, it is through comments and spontaneous opinions that you can get ideas and suggestions for improvements.
Unlike formal surveys, in which interviewees must answer a questionnaire aimed at a specific objective, on social networks this guidance does not exist.
Here, anyone and everyone who interacts with your company is free to say whatever they want, whenever they want.
Although there is a risk that a negative review could cause some damage to your business, ultimately it will serve as a basis for improving your service or product, for example.
After all, social media is not just about getting likes and shares, but also about understanding what your audience is looking for.
4. You will be able to improve your brand reputation
Directly related to the three items mentioned so far, the possibility of improving your brand's reputation is yet another reason to invest in social media.
What happens is that, in addition to ads targeted at your audience and “organic feedback”, you can provide content that helps your consumers in relation to what your company offers.
However, it is important to make it clear that such information must be produced and prepared with care, always valuing quality. If you can achieve this, your brand will gain authority on the subject and a better reputation within your market.
Free Materials Soften Systems
Reasons why your company is not on social media
1. Not having content to share
Before creating a page on Facebook or any other social network, ask yourself: do I have or will I have enough content to keep it up to date? If your answer is no, it's best to wait a bit .
Keep in mind that if you have nothing to say on these channels, there's no point in creating them, since inactivity gives the impression of negligence, that is, that your company doesn't even have the organization to keep its social networks up to date. You don't want this image attached to your brand, right?
2. Not having a well-defined objective
One mistake many companies make is not having a well-defined objective, whatever it may be. Having a presence on social media just for the sake of it might not be the best idea, especially if you don't have any content yet, as we just mentioned.
Without goals and objectives there is no direction to follow, and this should be avoided. Creating a social network should have a purpose, such as:
generate traffic to the company website;
generate leads (business opportunities);
increase sales .
Only when you have a “target” to reach will you be able to think strategically, something that is essential when it comes to obtaining better numbers.
3. Not having a budget allocated to networks
Signing up for social media is easy and free, that's true. However, to make them grow and maintain them with good content, you need to invest time and money. It's very important to understand this!
Without investment, it is unlikely that you will get the results you are hoping for. But the good news is that there is no need for “big moves”: quite the opposite.
In any case, one tip is to hire an agency specialized in this type of activity, which will be responsible for everything involving your social media.
Finally, don't forget that your customers are already present in this means of communication. So sooner or later you should consider being there too.