Learn how to set your paid media budget
Posted: Mon Jan 20, 2025 5:52 am
Among the various strategies for promoting a brand/product, today we have the option of Paid Media , which is nothing more than investing in advertising in the digital environment on exposure channels through platforms such as Google Ads, Facebook and others. But the big question is: how to define the Paid Media budget?
Advantages of Paid Media Advertising
Before we move on to the main topic, let's understand the advantages fronk oil email list that advertising through online platforms brings to your company.
Visibility
Advertising platforms make thousands of impressions several times a day, thus ensuring that the brand appears in places where it can reach its audience in the digital environment.
With greater visibility, more visits are generated to the website and the possibility of generating new conversions (sales, leads , donations and other goals defined for the campaigns) increases.
Audience Segmentation
Today, most platforms that provide this service provide ways to segment audiences according to the persona . This way, they filter users who have demonstrated a greater fit with the brand or product and, in this way, achieve greater results in campaigns.
Investment
Paid Media platforms demonstrate great flexibility. One point to be addressed is that with this flexibility in investments: small and large companies can invest in this type of strategy, of course, respecting the minimum investment in each platform.
The second point is that you can control the investment in real time , having the freedom to create campaigns with different objectives, make adjustments when necessary and discontinue actions that are not generating returns.
Advantages of Paid Media Advertising
Before we move on to the main topic, let's understand the advantages fronk oil email list that advertising through online platforms brings to your company.
Visibility
Advertising platforms make thousands of impressions several times a day, thus ensuring that the brand appears in places where it can reach its audience in the digital environment.
With greater visibility, more visits are generated to the website and the possibility of generating new conversions (sales, leads , donations and other goals defined for the campaigns) increases.
Audience Segmentation
Today, most platforms that provide this service provide ways to segment audiences according to the persona . This way, they filter users who have demonstrated a greater fit with the brand or product and, in this way, achieve greater results in campaigns.
Investment
Paid Media platforms demonstrate great flexibility. One point to be addressed is that with this flexibility in investments: small and large companies can invest in this type of strategy, of course, respecting the minimum investment in each platform.
The second point is that you can control the investment in real time , having the freedom to create campaigns with different objectives, make adjustments when necessary and discontinue actions that are not generating returns.