Social Media Marketing in Action: How the Experts in Social Recruiting Recruited Me
Posted: Mon Jan 20, 2025 5:43 am
At the time, the RPO’s social media marketing was like a baton that kept being passed from one recruiter to the next as a "spare time" initiative. It was a never ending relay in which everyone ran different directions.
Every now and then, we would see waves of “like us on Facebook” posts or sporadic bursts of newly created profiles on social networks followed by months of silence. All done with good intention, but building an effective strategy and driving traffic to those profiles seemed to be where everyone hit the ceiling.
This effort resulted in a grand total of 35 likes on Facebook and some followers on LinkedIn.
One day, leadership called a company meeting to discuss the marketing initiatives they had in the works: a new website, new marketing collaterals, a new sales presentation, a new tagline… the whole cha-bang.
However, when the subject of social media marketing came up, that clearly articulated plan immediately devolved into an exchange of looks.
The New Business Development team was keen to start using social media to brand the chile phone number library business and attract clients. We recruiters liked the idea of having a new way of connecting with candidates in the niche positions we were recruiting for. There was just one problem: no one knew how to do it or had the time to learn.
Social media marketing was an idea that sounded great in theory, but capitalizing on the opportunity was a different story.
Although my experience with social media at the time was limited to using Facebook to stay in touch with friends from back home and sharing the usual shenanigans that 20-somethings are up to (mostly cat videos and memes to counterbalance the seriousness of studying. Well, my side-tracked attempts at studying), I had some thoughts about what we should do.
Out of interest, I’d been reading up on social media marketing and content marketing, so I wrote out an email to the VP of Operations and CEO after the meeting with a few ideas.
Later that day, I became the next runner in this social media relay.
Little did I know that years later, the business whose blog served as my study guide for successfully building that agency’s Facebook, LinkedIn, and Twitter presence would become my employer. What’s interesting is that it all happened because of how they used social media themselves.
Every now and then, we would see waves of “like us on Facebook” posts or sporadic bursts of newly created profiles on social networks followed by months of silence. All done with good intention, but building an effective strategy and driving traffic to those profiles seemed to be where everyone hit the ceiling.
This effort resulted in a grand total of 35 likes on Facebook and some followers on LinkedIn.
One day, leadership called a company meeting to discuss the marketing initiatives they had in the works: a new website, new marketing collaterals, a new sales presentation, a new tagline… the whole cha-bang.
However, when the subject of social media marketing came up, that clearly articulated plan immediately devolved into an exchange of looks.
The New Business Development team was keen to start using social media to brand the chile phone number library business and attract clients. We recruiters liked the idea of having a new way of connecting with candidates in the niche positions we were recruiting for. There was just one problem: no one knew how to do it or had the time to learn.
Social media marketing was an idea that sounded great in theory, but capitalizing on the opportunity was a different story.
Although my experience with social media at the time was limited to using Facebook to stay in touch with friends from back home and sharing the usual shenanigans that 20-somethings are up to (mostly cat videos and memes to counterbalance the seriousness of studying. Well, my side-tracked attempts at studying), I had some thoughts about what we should do.
Out of interest, I’d been reading up on social media marketing and content marketing, so I wrote out an email to the VP of Operations and CEO after the meeting with a few ideas.
Later that day, I became the next runner in this social media relay.
Little did I know that years later, the business whose blog served as my study guide for successfully building that agency’s Facebook, LinkedIn, and Twitter presence would become my employer. What’s interesting is that it all happened because of how they used social media themselves.